This Privacy Policy explains how https://baseballbetonline.com (“we”, “our”, “the site”) handles personal data collected from visitors to the website. We are committed to processing personal data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who we are
https://baseballbetonline.com is an independent editorial publication focused on UK-licensed sports betting analysis, with primary coverage of Major League Baseball markets for British punters. We are not a sportsbook, broker or financial intermediary. We do not accept stakes, hold customer funds or operate any betting product.
What data we collect
We collect only the data needed to operate the website and understand aggregate visitor behaviour:
- Technical data — IP address (truncated where possible), browser type and version, operating system, device type, referring URL, pages viewed and time spent on each page.
- Cookie data — strictly necessary cookies for site operation, plus optional analytics cookies that you may accept or reject through the cookie banner.
- Voluntary submissions — if you contact our editorial team by email, we receive the contents of that message and any contact details you choose to share.
We do not collect betting history, financial information, payment data or any sensitive personal data of the categories defined under Article 9 of the UK GDPR.
Lawful basis for processing
We rely on the following lawful bases under Article 6 of the UK GDPR:
- Legitimate interests — for operating, securing and improving the website, including aggregated analytics.
- Consent — for non-essential cookies, tracking technologies and any optional functionality you choose to enable.
- Legal obligation — where retention or disclosure is required by UK law.
How we use your data
Personal data is used solely to deliver the published editorial content, maintain the security and integrity of the website, comply with legal obligations and respond to direct enquiries. We do not use personal data to make automated decisions that produce legal or similarly significant effects on visitors.
Data sharing
We do not sell, rent or trade personal data. We may share data with the following categories of recipient, strictly where necessary:
- Hosting and content-delivery providers operating under written data-processing agreements.
- Analytics providers configured to process only aggregated, pseudonymised data.
- UK regulators, law-enforcement bodies or courts where required by valid legal process.
International transfers
Where personal data is transferred outside the United Kingdom, we rely on UK adequacy regulations or standard contractual clauses approved by the Information Commissioner’s Office to ensure equivalent protection.
Retention
Technical and analytics data is retained only for as long as needed to fulfil the purpose for which it was collected, and in any event no longer than 26 months. Email correspondence is retained for as long as necessary to address the relevant enquiry, then deleted.
Your rights
Under the UK GDPR you have the right to access your personal data, request rectification of inaccurate data, request erasure, restrict processing, object to processing based on legitimate interests, and request data portability. You also have the right to withdraw consent at any time where consent is the lawful basis.
To exercise any of these rights, contact the editorial team in writing. We will respond within one calendar month, as required by law.
Complaints
If you believe we have not handled your personal data lawfully, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO). Information on how to do so is published on the ICO’s official website.
Children
The website is intended exclusively for adults aged 18 and over. We do not knowingly collect personal data from children. If a parent or guardian believes a child has submitted personal data, contact us and we will delete the relevant records.
Changes to this policy
We may update this Privacy Policy from time to time. The date at the top of this page reflects the most recent revision. Material changes will be communicated through a notice on the website.
